It's ITALIAN red, and you can't ignore it.
It's got a very fluid, harmonious shape.
Not as angular as many of the latter-day
"Transformer"-style bikes, from all nations.
Then there are the sounds. Of both a
PERFORMANCE V-twin (as opposed to a
Milwaukee beer-burner), and the dry
clutch. Have had my 749 for 3 years,
and I still get that well-meaning comment,
"Boy, sounds like that thing's gonna' fall
apart at any minute!"
Still very happy with my European 3/4-litrebike!
I get on my bike as a daily escape away from the troubles of the world and let go. I don't have to think about any thing but the changing of the gears and becoming one with the bike. It's just beautiful.
I love all our bikes, because they are all Ducati's. They are all different colours and models, but they are all beautiful, all sound magnificent and most of them go beautifully, apart from the one that is a bit broken (and some cable ties, a hot glue gun and a soldering iron won't fix what ails it!)
The one that is a bit broken actually attracted me to my husband all those years ago. Scene at a track day, some people were using the track day for practice for an upcoming race meeting. I heard this bike out on the track it sounded wonderful. I asked my best friend "whose bike is that" she told me but I didn't know him. I wasn't to meet him for several more years because that day my friend fell off, got run over and all attention went to her. I forgot about that magnificent sounding Ducati and its rider - temporarily.
So, apart from their aesthetics and sound, they also inspire passion.
People don't expect you to be quick because very few people who ride Ducati Superbikes know how to really ride them. Also, very few people understand the mechanics behind Ducati's, what makes them so special. It's a niche market and that's just another reason why they're kool... besides the obvious: Italian, Hand-made, Twin's, Red... ya know the drill.
I like my bikes' quality, but more importantly I love the ducati feeling, it just suits my personal riding style. I don't really care if its exclusive or Italian or anything (in fact I don't like the extra attention). I've ridden everything else and the ducs just feel right. If jap bikes felt like ducs I'd ride japanese.