Just wait until they come out with the Cruiser, then you'll know their true color. Is all about money and as long as they can market, anything that is, they will, just like Orange County Choppers!This is just of my opinion, but I hate it when Ducati does crap like this. It further enforces the sterotype that we are all puss riders that hang out at Starbucks. Just my opinion.
Damn, wish I knew. Was just there in July..I was lucky enough to be in Rome with my family in September. Needless to say we did the usual sights and stopped at the DucatiCafe on the way back from Piazza Novanna for coffee.
The place is modern, comfortable and the staff laid back and friendly. Cute too! It was mostly full of everyday Italian families having a treat on a Sunday afternoon - they had some great coffee liqueur drinks and cool drinks for kids. Merchandise in the attached shop was a bit overpriced, and unfortunately they were out of DucatiCafe T-shirts in my size. I agree the impression is different in the photos though.
I know where it came from, I just don't care for the "lifestyle" products ducati is putting out. I understand, Ducati is a publicly traded company and they serve the shareholders to increase revenues but, I just don't care much for the "lifestyle".Not True brother. Know where the term "Cafe Racer" came from??