This was taken from Road Racing World
In anticipation of the Streetfighter’s arrival, Ducati is pleased to announce a priority reservation system for future owners. When a customer places a deposit through the Ducati dealer network, he or she is added to Ducati’s priority delivery list and is guaranteed delivery of the first Streetfighter available. Interest in the Streetfighter is at an all time high with gleaming press reviews about to hit newsstands. This priority reservation system will ensure Ducati fans get seat time on their new Streetfighter as soon the bikes hit dealerships.
I'm not familiar with this process, but it seems that is how they are going to gauge popularity and make sure dealers are not going to be overstocked with the SFS.
In anticipation of the Streetfighter’s arrival, Ducati is pleased to announce a priority reservation system for future owners. When a customer places a deposit through the Ducati dealer network, he or she is added to Ducati’s priority delivery list and is guaranteed delivery of the first Streetfighter available. Interest in the Streetfighter is at an all time high with gleaming press reviews about to hit newsstands. This priority reservation system will ensure Ducati fans get seat time on their new Streetfighter as soon the bikes hit dealerships.
I'm not familiar with this process, but it seems that is how they are going to gauge popularity and make sure dealers are not going to be overstocked with the SFS.