Agreed. But on that basis, how does KTM end up at the bottom? My experience with the brand is that the owners are almost as defensive/deluded as Ducati buyers. The only thing I can come up with is that the rider/poseur ratio is probably much higher with KTM, so maybe their own reliability shortcomings are viewed more objectively?Interesting... IMO it really shows how bikes with more 'personality' elicit stronger feelings of satisfaction with the brand - because it's entirely obvious that if satisfaction was determined by practical factors like reliability and value for $$ then the graph would be a lot different.
Or put another way... the Japanese (who IMO make the best bikes in world on average) tend to also make bikes that are designed to appeal to a broad audience, which tends to dampen any characteristics that would give those bikes that slippery 'personality' factor. Ducati's are OUTRAGEOUS, Harley Davidson and Indian are ICONIC, BMW's are PRECISION... and owners clearly choose those brands because those traits speak to them personally (creating a strong affinity for the brand).
I suspect that if you split the Japenese brands and just looked at their limited appeal offerings (like the top tier of their superbike offerings) you'd probably get a result more like the Ducati results.
With KTM and Husqvarna you get a lot of dirt bike riders, maybe their criteria for satisfaction are more performance & reliability based?Agreed. But on that basis, how does KTM end up at the bottom? My experience with the brand is that the owners are almost as defensive/deluded as Ducati buyers. The only thing I can come up with is that the rider/poseur ratio is probably much higher with KTM, so maybe their own reliability shortcomings are viewed more objectively?
I think the poll is definitely meaningful... just that it might not mean exactly what you'd think at first.On the other hand, the purpose of any product is to satisfy the consumer, and a main goal of a company is to provide products (and/or services) that satisfy their consumers. From that standpoint, this criterion is very meaningful.
I would say there's some merit to that thought. I have nine bikes in my garage: four Japanese, four European and one American. Inevitably my non-motorcycling friends will pick out the Ducati, even though it (Hypermotard) doesn't have the classic superbike look. On the other hand, even though they're up and coming in the motorcycling community, the 'who makes those?' KTMs still appear to have a lot of brand recognition ground to make up with the general proletariat.Nonetheless, I almost always feel that Ducati as a brand impresses the peanut gallery out there, and the brand sits in the sweet spot between utter obscurity (Bimota? who ever heard of that?) and blanket ubiquity (yawn - another Honda). The fact that they are foreign but not idiotic (Rokon), and have a Hollywood dimension (Sprint, Matrix, I am number Four, etc.), are ridden by celebrities (Brad Pitt, Tom Cruise), and speak of the European obsession with the GP system.