How Many Use the Sponsor/Vendor Section?

We're hashing out some possible changes in the way we do things here in regards to exposure for our Sponsors and Vendors...you know, the folks who help keep the lights on.

How many of you and how often do you check out the Site Sponsor section for special announcements from the Sponsors and the Vendor Specials and Group Buy sections?

Please respond in the Chit Chat thread...thanks!