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Very nice speech.

"Mr. Stadler addressed the entire Ducati workforce of approximately 1000 people with a motivational speech that underlined Audi’s passion for the iconic Italian motorcycle manufacturer....Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living. We’re impressed by these achievements."

Sometimes it's difficult to remember just how small Ducati is, and just how much it's accomplished. :)
 

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counting our blessings

Just be grateful they weren't "acquired" by GM. Then, there'd be four different names (brands) for the same model, to cut costs all carbon fiber and aluminum and titanium parts would become plastic, the number of transmission gears would be cut (e.g., from 6 to 4), and every Ducati model would be "packaged" to death with ABS, TDC, DTS, automatic door locks and power windows (?), vinyl roof (?), white walls, and Buick-like "pillow-cloud" suspension, as who really wants a harsh ride nowadays?
 

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Glad to hear. Hope Ducati stays true to its roots.
 

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Good to hear it!

From my understanding, they're having Lamborghini own Ducati so as to remain in Italian hands and help out with some European emissions requirements.
 

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Good to hear it!

From my understanding, they're having Lamborghini own Ducati so as to remain in Italian hands and help out with some European emissions requirements.
Can you expand on this, got any written information on what this is based on?

Craig
 

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That's too bad, I was hoping Audi would step in and fix the expanding gas tanks...:rolleyes:
 

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Good to hear it!

From my understanding, they're having Lamborghini own Ducati so as to remain in Italian hands and help out with some European emissions requirements.
Interesting theory/strategy... Would lower Lamborghini's ave co2 emissions. Any references or Is this just your (well thought out) imagination?
 

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Ducati is acquired by Lamborghini...

Industry news

Will the real owner of Ducati please stand up? It seems things are not as cut-and-dry as we once understood. Audi has just released its 2012 Interim Financial Report, and there is an interesting little bit on its acquisition of Ducati. It seems that not only was the performance motorbike producer purchased for less than previously stated, but it's technically not even owned by Audi.
In the breakdown from Asphaltandrubber.com, the Italian two-wheel purveyor was purchases for €747 million (or $980 million), less than the $1.1 billion at which Ducati was previously estimated. Even more interesting is that Ducati appears to have actually been acquired by Lamborghini. So, while Ducati falls under the Audi umbrella, it it technically is owned by Lamborghini. This news makes sense of the appointment of Ducati CEO Gabriele del Torchio to the Lamborghini board of directors.
There are two major outcomes from this maneuver. One, it keeps the Italian motorcycle brand (technically) in Italian hands. Two, with the emissions crackdown from the EU, putting a fleet of fuel-sipping motorcycles under Lambo's roof can throw off the curve and ease the heat from european officials.
 

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they can play all the accounting games they want. It's all VW.
 

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Industry news

Will the real owner of Ducati please stand up? It seems things are not as cut-and-dry as we once understood. Audi has just released its 2012 Interim Financial Report, and there is an interesting little bit on its acquisition of Ducati. It seems that not only was the performance motorbike producer purchased for less than previously stated, but it's technically not even owned by Audi.
In the breakdown from Asphaltandrubber.com, the Italian two-wheel purveyor was purchases for €747 million (or $980 million), less than the $1.1 billion at which Ducati was previously estimated. Even more interesting is that Ducati appears to have actually been acquired by Lamborghini. So, while Ducati falls under the Audi umbrella, it it technically is owned by Lamborghini. This news makes sense of the appointment of Ducati CEO Gabriele del Torchio to the Lamborghini board of directors.
There are two major outcomes from this maneuver. One, it keeps the Italian motorcycle brand (technically) in Italian hands. Two, with the emissions crackdown from the EU, putting a fleet of fuel-sipping motorcycles under Lambo's roof can throw off the curve and ease the heat from european officials.
Beat me to it; that's the exact article I saw!
 
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