Just playing the devils advocate here, the article did mention several times that it was a hobby for the owner, and he was not in anyway an industry savvy businessman.
New motorcycle sales are in the toilet across the board. Not just in the Seattle area, the whole country. I read a stat a few weeks ago that stated sales were down nearly 60% over last year. Even sales on the used market are down overall.
Bikes that would have been snapped up on Craigslist just a year ago, are not selling. Sellers dropping prices and still not moving the bikes. I don't know what the drop off is there, but I'm guessing similar to the market overall.
My further guess is, that drop in sales is what is triggering this more than any online sales. That, and the general incompetence of the owner as a business manager. You can't just fire sale your inventory out the door when there isn't a fire. Profits tumble and bills go unpaid. Precisely what it appears is the issue. Banks don't repossess your stuff if you're paying the bills. Manufacturers don't either.
It isn't the motorcycle industry alone. Here, where I live, our entire auto mall was emptied out last year when the owner of the sales group went bankrupt. That was 5 dealerships I think that disappeared and all the jobs that went with them. That's just the ones here where I live. There were 2 or 3 more in the next town over.
https://abc7news.com/business/latest-on-momentum-auto-group-and-advice-for-customers/5035857/
My point is, it isn't an isolated thing. I don't think it is going to stop anytime soon either. Call it whatever you like, it looks like the preceedings of a recession to me........sean