Does any body out there wonder like me how you can buy a set of cams and a ecu for $700 but if you call the dealer and ask for the price on ecu alone they run $1300

Am I missing something I am soooo confused

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2008 Ducati Hypermotard 1100S
2008 Husqvarna TE 450
2006 Harley-Davidson Electra Glide Ultra
1997 Buell S1 Lighting
1970 Harley-Davidson Baja 100
1971 Yamaha DT1
1969 Triumph Trophy