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Old Sep 10th, 2008, 7:42 pm   #1 (permalink)
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USSB...the new American Road Racing Series!

Looks like DMG pissed the factories off enough that they went and decided to start their own series

http://www.superbikeplanet.com/2008/Sep/080910ussb.htm

Motorcycle Industry Council
To Launch The USSB Championship

Factory Riders Offered a New National Series

IRVINE, Calif., Sep. 10, 2008 - The Motorcycle Industry Council, the national trade association representing top motorcycle manufacturers and 300-plus other members, will launch a new professional road racing series next year in the United States.

The MIC has formally established USSB, Inc., and already is at work creating a national championship for 2009 that will take place at major racing facilities, feature factory superbike teams and rules similar to those now in place - rules encouraging technological development that advances motorcycle engineering.

The USSBSM Championship is being designed to carry on America's tradition, spanning more than two decades, of world-class superbike racing that showcases the nation's best riders on the best motorcycles in the country. The premier class, U.S. Super Bike, will invite teams running the highly developed, factory-backed, fan-favorite racing motorcycles (1,000cc fours and larger-displacement twins) that have long been the basis for superbike racing. The inaugural USSB series will include U.S. Sport Bike, a 600cc category similar to the World Supersport Championship and others.

"We initiated USSB because next year it will offer the only racing series in America for unrestrained factory superbikes and their teams, as well as those who aspire to join their ranks and compete with them," said MIC President Tim Buche. "We recognize the strong support for this level of racing, among enthusiasts, among manufacturers and among riders. With the other series set to abandon superbikes as we've come to know them, USSB will fill that void."

Buche said the MIC engaged in a development process for USSB that takes into consideration the various needs of industry members, manufacturers, track owners, sponsors, racing fans and riders, as well as the desire to grow the sport of road racing. In particular, there is a need to allow manufacturers to use road racing to advance research and development and improve future production motorcycles available to consumers. Buche said that the MIC possesses the resources, the capabilities, the access to talent, and the ability to contract with various groups and firms, to meet all of those needs and wishes.

"This is America, a big country with a big motorcycle market that deserves a world-class championship with full-on factory bikes raced by star riders," said Ty van Hooydonk, USSB managing director. "The USSB Championship is our answer. We want to steer away from engine restrictors, away from mandated power-to-weight ratios, spec tires and spec ECUs. We want to set the stage for racing teams to compete, on the track, in the R&D shops, in the way they develop their bikes and help develop production bikes, in how they develop their engineering staffs and crews, and their riders, too. Let them do what they do best and go racing."

Organization
The not-for-profit MIC has established USSB, Inc., a wholly owned subsidiary, to be the owner-operator of the series. As the sole shareholder for the subsidiary, the MIC board will appoint the USSB Board of Directors that will then function independently and guide the series.

To maintain the integrity of the competition, USSB, Inc. also will establish an affiliated, but independent sanctioning body, USSB Sanctioning, Inc., which will employ the series commissioner, a racing CEO who will have ultimate responsibility for all competition-related aspects of the series. USSB, Inc. will serve as the series promoter responsible for developing series sponsors, managing series communications and partnering with stakeholders and others to present the series.

Four stakeholder groups will each have a voice and participate in series governance: riders, manufacturers, sanctioning and promoters.

USSB will help establish a riders association that will then operate independently as it represents all of the on-track competitors in the series. Participating manufacturers will form their own committee through the MIC and represent factories. Sanctioning will oversee tech inspection, rules and regulations and will manage race organization and administration. Promoters will include individual promoters and a racetrack association in collaboration with USSB, Inc.

Marketing and Communication
"We're going to have a compelling story to share," van Hooydonk said. "The USSB Championship will feature the nation's top level of motorcycle racing, with phenomenal riders capable of competing in any league, and high-tech superbikes that are among the fastest on Earth. We have a great deal of experience with marketing the story of motorcycling, and we will apply all of it to road racing." USSB news and updates will be available 24/7 at USSBCHAMPIONSHIP.COM. The site will be live Friday September 12, 2008.

USSB, Inc. will establish a communications campaign to improve visibility and interest in road racing, include all types of media, and bring in new fans while maintaining its enthusiast base. For 20 years, the MIC has generated major mainstream media coverage through Discover Today's Motorcycling. DTM promotes responsible riding by generating positive print, broadcast and online coverage, and through a responsive news bureau that annually fields thousands of inquiries from journalists nationwide.

DTM staff regularly work with national media, based in New York and other key markets, on dozens of motorcycle stories every year. Recent DTM placements include coverage with "Good Morning America," the New York Times, USA Today, Popular Mechanics, Maxim, Playboy, and even La Opinion, the nation's largest Hispanic newspaper. DTM generated major media for the landmark "Art of the Motorcycle" exhibit at the Guggenheim Museum in New York City, and hosted its own "Rockefeller Center Motorcycle Shows," seen by tens of thousands of visitors in Midtown Manhattan.
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Old Sep 10th, 2008, 8:06 pm   #2 (permalink)
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The factories are a bunch of sniveling little bitches. They want to control the series so that no one other than a factory team can win. Screw them and their US Superbike series, they won't see one red cent out of me!
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Old Sep 10th, 2008, 8:27 pm   #3 (permalink)
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WOW...it's on now.

Whether the spectator likes it or not, factory involvement is almost essential to the survival of a US series. So much of the support (read = $$$) comes from them. The key is to have a class(es) that exclude them in the same series. The USSB series also keeps much more in line with the BSB and WSBK series, again keeping the factories happy, but more likely to get manufacturers like Ducati involved again.

Perhaps we should have debates, ala the election

Either way I like the prospect of more racing. Now, to get these guys on board with a channel besides Speed.
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Old Sep 10th, 2008, 9:01 pm   #4 (permalink)
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But the racing series' will be fractured, and the fan base split up, therefore even smaller. Goodbye outside-industry sponsor money.
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Old Sep 11th, 2008, 5:28 am   #5 (permalink)
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The AMA should have sold the series to Flamini. They know how to prevent Superbike Parades and keep the fan base happy.

Oh well, Yoshimura wins again
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Old Sep 11th, 2008, 12:49 pm   #6 (permalink)
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Well, if the factories truly get involved, it won't be a bad series. Look at WSB/BSB, thats the target market, they are both excellent series on factory bikes. I just hope the rule book steers more towards them and not MotoGP, which kinda sounds like the direction they wanna go.

Does this mean the AMA is history, or is the AMA still going to be doing there own thing?
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Old Sep 11th, 2008, 7:35 pm   #7 (permalink)
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The AMA is still going strong with riders rights and...whatever it is they do. They are just (finally) out of the racing business.

If the factories have their way, the entire grid will be what, eight motorcycles? That's not a show and no promoter in their right mind will touch it. Heck, only Honda and Suzuki are behind it, so it will be four bikes.

Neither will they touch a grid of thirty "nobodies" on identical 600's.

Trouble...
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Old Sep 11th, 2008, 7:42 pm   #8 (permalink)
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It's led by Honda and Suzuki. It was going to be called the USBK but for some reason or another, the name didn't happen.

Kawi and Yam are just waiting (sorry - were) to see what was going to happen.
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Old Sep 12th, 2008, 6:37 am   #9 (permalink)
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Kawi will most likely follow Honda and Suzuki.

It won't be just 4 bikes, between Suzuki and Honda they support at one level or another a good 60-70% of the AMA Paddock. Those riders and teams will follow their sponsors. They'll follow the contingency.

You cannot sustain a professional series in the US without OEM support... Been there done that in the early 90's.
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Old Sep 12th, 2008, 8:49 am   #10 (permalink)
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It ain't going far without tracks, either.

It's all vapor anyway...it ain't happenin.
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