Does Ducati Need a Dirt Bike? - Ducati.ms - The Ultimate Ducati Forum
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post #1 of 34 (permalink) Old May 30th, 2017, 11:55 am Thread Starter
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Does Ducati Need a Dirt Bike?



I think the off road market is coming to Ducati in technology and market position. Some of the more traditional dirt bike brands are starting to lag behind in their technology, while brands like KTM and Husqvarna are starting to dominate the market with extensive use of carbon fiber and titanium. Would Ducati Purists accept it?
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post #2 of 34 (permalink) Old May 30th, 2017, 1:01 pm
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My initial thought just prior to opening this thread was "no" until I saw the illustration and then it was a resounding "yes!"

I think DP bikes are more attractive to a broader audience but who knows where that trend will go.

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post #3 of 34 (permalink) Old May 30th, 2017, 1:14 pm
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I have wondered it too but I'm not sure if Ducati necessarily wants to be known for building dirt bikes.

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post #4 of 34 (permalink) Old May 30th, 2017, 2:10 pm
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A search on that image took me to this article. I'd hope they'd make a 250 version as well. A 450 would be too much for me, and I imagine a lot of casual off-roaders.

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post #5 of 34 (permalink) Old May 30th, 2017, 2:29 pm Thread Starter
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if they were to do a 450, then a 250 would almost be a given. I would think that their brand exposure in north America would be worth it for the company, far more people follow and attend motocross/supercross in North America then any sort of road racing.
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post #6 of 34 (permalink) Old May 30th, 2017, 4:05 pm
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Simply put, no.

It has done well without one.

For such a small company, it would have to rehash its talent and resources on something more broad that it can handle.
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post #7 of 34 (permalink) Old May 30th, 2017, 4:06 pm
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A DOHC 450 thumper at premium Ducati prices??? Cool can't wait for the repair bill when I inevitably drop it.

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post #8 of 34 (permalink) Old May 30th, 2017, 4:35 pm
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My guess is that Ducati is trying to emulate the success of KTM, which is equally expensive but has been extraordinarily successful in marketing itself over the last two decades. They both got in the motorcycle business at about the same time, but whereas Ducatis were (and are) fussy, KTMs developed their Austrian reputation for reliability, true or not. They perform very well, are every bit as expensive as Ducati, but KTM has about four times the sales as Ducati worldwide. Whereas Ducati went down the path of the cruiser, KTM did dirt bikes and enduros and built its brand that way.

The funny part is that off-road (real off-road) sales are a negligible part of the American sales, about 10% overall if I understand it correctly. But they are skewed to the younger crowd, so that people grow up on dirt/enduro bikes and then move to street. If they are going to maintain brand awareness, then the brands they aspire to will be the ones they gravitate to when they age. I aspired to Ducatis, but the younger crowd may just see Ducatis as finicky and laden with problems, whereas KTM enjoys both its own reputation and the overall aura of the German/Austrian engineering world.

My guess - only a guess guys - is that Ducati, now that it has become part of Audi, is taking a leaf from that playbook.

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post #9 of 34 (permalink) Old May 30th, 2017, 4:46 pm
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no to expansion;

stick with quality hand built & leave mass production to bigboys who can afford losing $$$.quality over quantity.could be reality if VW were to sell the brand.
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post #10 of 34 (permalink) Old May 30th, 2017, 5:18 pm
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Ducati has never shied away from being different. If they do it, they should do a 250 and or 450ish L-twin and definitely have a dual-sport version. Or how about a desmodromic 2-stroke?

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