Does Ducati Need a Dirt Bike? - - The Ultimate Ducati Forum
LinkBack Thread Tools Display Modes
post #1 of 34 (permalink) Old May 30th, 2017, 11:55 am Thread Starter
Senior Member
MrAlien's Avatar
Join Date: Aug 2010
Location: Dallas, TX, United States
Posts: 461
Does Ducati Need a Dirt Bike?

I think the off road market is coming to Ducati in technology and market position. Some of the more traditional dirt bike brands are starting to lag behind in their technology, while brands like KTM and Husqvarna are starting to dominate the market with extensive use of carbon fiber and titanium. Would Ducati Purists accept it?
jheurte and dadridesagain like this.
MrAlien is offline  
Sponsored Links
post #2 of 34 (permalink) Old May 30th, 2017, 1:01 pm
Senior Member
beemerboy's Avatar
Join Date: Dec 2004
Location: Colorado Springs, CO, USA
Posts: 572
My initial thought just prior to opening this thread was "no" until I saw the illustration and then it was a resounding "yes!"

I think DP bikes are more attractive to a broader audience but who knows where that trend will go.

'02 BMW R1150RT
'05 ST3
'06 BMW K1200S
beemerboy is offline  
post #3 of 34 (permalink) Old May 30th, 2017, 1:14 pm
1st Gen Hypermotard Hooligan
Austen's Avatar
Join Date: Dec 2010
Location: Kirkland, Washington, USA
Posts: 805
Images: 8
I have wondered it too but I'm not sure if Ducati necessarily wants to be known for building dirt bikes.

'10 Hypermotard 1100 EVO SP l Termignoni 2-1 Full Exhaust l Reflashed ECU l PC-5 l Custom Dyno Tune l Corse Dynamics Velocity Stacks l UNI Pod Foam Air Filters l Remote Crankcase & Idle Air K&N Filters l DP Skid Plate l 1098 SFS Clutch Cover l Corse Dynamics Oil Fill & Drain Plugs l Speedymoto Frame & Axle Sliders l DP Reservoir Covers l DP Racing Seat l Antigravity Battery l 190/55 Rear l
Austen is offline  
post #4 of 34 (permalink) Old May 30th, 2017, 2:10 pm
work to live. ride to work.

dadridesagain's Avatar
Join Date: Oct 2011
Location: North Reading, MA, USA
Posts: 4,260
A search on that image took me to this article. I'd hope they'd make a 250 version as well. A 450 would be too much for me, and I imagine a lot of casual off-roaders.

then: '72 Suzuki TS 50, '80s: 650 Special II, XL600, V65 Magna; 2012 Pikes Peak
now: '14 Triumph Daytona 675R, '14 Yamaha TS200
dadridesagain is online now  
post #5 of 34 (permalink) Old May 30th, 2017, 2:29 pm Thread Starter
Senior Member
MrAlien's Avatar
Join Date: Aug 2010
Location: Dallas, TX, United States
Posts: 461
if they were to do a 450, then a 250 would almost be a given. I would think that their brand exposure in north America would be worth it for the company, far more people follow and attend motocross/supercross in North America then any sort of road racing.
dadridesagain and RockAZ like this.
MrAlien is offline  
post #6 of 34 (permalink) Old May 30th, 2017, 4:05 pm
Senior Member
PhilipMSPT's Avatar
Join Date: Jul 2008
Location: Long Beach, CA, USA
Posts: 260
Simply put, no.

It has done well without one.

For such a small company, it would have to rehash its talent and resources on something more broad that it can handle.
2004 999s likes this.

PhilipMSPT is offline  
post #7 of 34 (permalink) Old May 30th, 2017, 4:06 pm
Join Date: Apr 2017
Posts: 39
A DOHC 450 thumper at premium Ducati prices??? Cool can't wait for the repair bill when I inevitably drop it.

2003 Monster 800S
GoHamInHogHeaven is online now  
post #8 of 34 (permalink) Old May 30th, 2017, 4:35 pm
Senior Member
C-simian's Avatar
Join Date: Jul 2009
Location: Fairfield, CT, USA
Posts: 1,956
My guess is that Ducati is trying to emulate the success of KTM, which is equally expensive but has been extraordinarily successful in marketing itself over the last two decades. They both got in the motorcycle business at about the same time, but whereas Ducatis were (and are) fussy, KTMs developed their Austrian reputation for reliability, true or not. They perform very well, are every bit as expensive as Ducati, but KTM has about four times the sales as Ducati worldwide. Whereas Ducati went down the path of the cruiser, KTM did dirt bikes and enduros and built its brand that way.

The funny part is that off-road (real off-road) sales are a negligible part of the American sales, about 10% overall if I understand it correctly. But they are skewed to the younger crowd, so that people grow up on dirt/enduro bikes and then move to street. If they are going to maintain brand awareness, then the brands they aspire to will be the ones they gravitate to when they age. I aspired to Ducatis, but the younger crowd may just see Ducatis as finicky and laden with problems, whereas KTM enjoys both its own reputation and the overall aura of the German/Austrian engineering world.

My guess - only a guess guys - is that Ducati, now that it has become part of Audi, is taking a leaf from that playbook.


2005 999s Hephaistos polumetis
2003 ST4s ABS Senna Petrarca peregrinus ubique
C-simian is offline  
post #9 of 34 (permalink) Old May 30th, 2017, 4:46 pm
Senior Member
2004 999s's Avatar
Join Date: Nov 2016
Location: royaloaker, mich.,
Posts: 186
no to expansion;

stick with quality hand built & leave mass production to bigboys who can afford losing $$$.quality over quantity.could be reality if VW were to sell the brand.
2004 999s is offline  
post #10 of 34 (permalink) Old May 30th, 2017, 5:18 pm
TwelveGaugeSage's Avatar
Join Date: May 2017
Location: Palmer, MA, USA
Posts: 37
Ducati has never shied away from being different. If they do it, they should do a 250 and or 450ish L-twin and definitely have a dual-sport version. Or how about a desmodromic 2-stroke?

2012 Hypermotard 1100 EVO SP
2017 Z125 Pro 2017 KLX 140L
TwelveGaugeSage is online now  
Sponsored Links

Quick Reply

Register Now

In order to be able to post messages on the - The Ultimate Ducati Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Anyone else have ZERO intention on ever taking your Multi on dirt? Mika Fredericks Multistrada 43 Jan 17th, 2017 8:37 pm
Air Filters - Stock vs Aftermarket, and Airbox Resonance JEC Hall of Wisdom 10 Sep 10th, 2016 7:33 am
From Dirt to Ducati RDS1911 Welcome and Introduction 1 Jun 7th, 2016 9:57 pm
Crazy dirt bike talk!!!!! Jmforge HyperMotard 7 May 27th, 2016 2:53 pm

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome