Ducati 848 Sales Record

[scott]

DUCATI 848 SUPERBIKE BECOMES THE COMPANY’S FASTEST- SELLING MODEL EVER

Ducati’s middleweight champion sets sales record.

Cupertino, CA (4 June, 2008) - Ducati North America is pleased to announce the 848 Superbike has become the brands fastest-selling model ever.
Unveiled in Milan last November, the 848 was destined to be a sales success. As a lighter, more affordable alternative to Ducati’s 1098 Superbike the 848 has surpassed every sales record set by its sibling in the Superbike range.

Since its release six months ago, over 1,200 848 Superbikes have been sold in North America; accounting for more than 20% of Ducati’s overall sales. The previous record holder was the 1098 Superbike, which revved its way into 1,000 new homes during the same period one year prior. The 18% growth en route to the record is no doubt due to the 848’s user friendliness, affordability and visual similarities to Ducati’s larger displacement Superbikes.
“The 848 has successfully bridged the gap for those aspiring to own a Ducati Superbike as well as addressing the desires of our loyal customer base,” said Jason Chinnock, National Sales Manager for Ducati North America. “In addition, Larry Pegram’s success on the track in AMA Formula Extreme is driving showroom traffic as the 848 proves it’s a serious contender for the title.”

With 14 Superbike World Championships to its name, it is no surprise that Ducati’s Superbikes are the marque’s best sellers. The current generation of Ducati Superbikes includes the 848, 1098, 1098 S and 1098 R models. With powerful L-Twin engines, name brand components and alluring Italian design; they are the ultimate in Sport Bike performance.

[hawc]

Originally Posted by scott

Since its release six months ago, over 1,200 848 Superbikes have been sold in North America

Glad that mine was one of those! After all what's not too like?

[call911mfc]

While checking on getting mine, I talked to several dealerships who were getting their allotments cut in half because demand was so high. From what they told me, if they didn't have a deposit down on a bike, it went to another dealer.

I was only able to find one red one on a showroom floor in Ohio and Western Pennsylvania. The rest were "2 or more weeks" wait.....some dealers couldn't even promise a date, just the hope that it would arrive sometime....

[oalvarez]

Congrats to Ducati...nicely done

[AZ_Scott]

That's funny, I thought they sold 2,000 MH900e's in just a couple of hours back in '00!

At least that's what Ducati's press release would have you believe! (Shhh... I know it's bullshit, you know it's bullshit. We'll keep it our little secret...)

[ElDiablo]

Good for them. That just proves that if you build a bike that looks good, runs well and does not cost and arm and a leg to maintain then people will buy it.
Also a good brand name does not hurt

[kaos]

i don't know its such a great think...up until now you would only see a couple of duc superbikes on the floor(new 748-998 and then 749-999)now last time is looked theres 8 or so new duc superbikes,out numbering gixxers(suzuki dealership as well).we have already seen the used duc market slide as a result of the new msrp.now that the bikes are becomeing more popular the ''exclusive''part of ducati will likely slide as quickly as the sales increase

[B_Cebrian]

Originally Posted by kaos

i don't know its such a great think...up until now you would only see a couple of duc superbikes on the floor(new 748-998 and then 749-999)now last time is looked theres 8 or so new duc superbikes,out numbering gixxers(suzuki dealership as well).we have already seen the used duc market slide as a result of the new msrp.now that the bikes are becomeing more popular the ''exclusive''part of ducati will likely slide as quickly as the sales increase

Totally disagree, lots of sales means lower tooling costs per bike, lots of bikes means a bigger after market demand. Maybe now we'll see our after market part prices start to come down a bit. More sales for a company we love is a good thing.

[tye1138]

Sounds to me like there will be an 848S coming around the corner...

[beestiboy]

Originally Posted by tye1138

Sounds to me like there will be an 848S coming around the corner...

YESSS!!!! Thats what im hoping anyways. Now if they will make it available in White or even the 2nd fastest color Yellow, i will be truly happy.